The Hop - A Marketing Podcast

The Power of Direct Response Marketing: Insights with John Dwyer from the Institute of Wow

In this episode of The Hop, Matt Taylor-Farrington sits down with John Dwyer from the Institute of Wow to dive into the world of direct-response marketing. Discover why this powerful marketing strategy should be in every business's toolkit, no matter the industry. John breaks down what direct-response marketing is, its key benefits over traditional methods, and the most effective channels for implementing it. If you’re looking to boost your marketing results and drive immediate action, this episode is a must-listen!

Content Pitfalls and YouTube Potential: Maximising Your Social Media Strategy

In this episode of The Hop, Matt sits down with Nick to uncover the secrets of effective content creation. They explore what makes content bad and the common pitfalls to avoid. The conversation then shifts to YouTube, a frequently overlooked social media platform. Is YouTube still relevant, and should businesses be leveraging it? Nick shares insights on what to post on YouTube and how people are using the platform today.

Mastering Google Ads: Budgeting, Strategy, and Effectiveness

In this episode of The Hop, Matt sits down with Samuel to delve deep into the world of Google Ads. They explore what Google Ads are and how they work, discuss the ideal budget for running a successful campaign, and weigh the effectiveness of Google Ads against Meta Ads. Samuel shares his expert insights and tips to help you maximise your online advertising efforts.

Unlocking the Power of Google Business Profiles

In this episode of The Hop, Matt sits down with Martin to delve into the essentials of Google Business Profiles. Discover why having a Google Business Profile is crucial for your business, the importance of collecting and responding to Google Reviews, and whether you should regularly post updates. Tune in for expert insights and tips to enhance your online presence and boost your business visibility.

Social Media Advertising: Budgets and Campaign Strategies

In this episode of The Hop, Matt and Sam dive into the world of social media advertising. They discuss budgeting, including when to adjust budgets and how events like the end of the financial year impact them. Explore the budget scheduling functionality and discover effective tactics for short-term campaigns. Whether you're a seasoned marketer or just getting started, this episode is packed with insights to help you optimise your social media ad strategies.

Social Media Evolution: Instagram and TikTok's Latest Updates

In this episode of The Hop, Matt sits down with Nick to explore the latest trends and updates in the world of social media. They discuss optimal content duration on Instagram and TikTok, including Instagram's 90-second limit and TikTok's testing of 60-minute videos. Nick also shares insights on Instagram's new features in development, which include the ability to preview stories for up to 7 days. Finally, what is going on with Threads? Matt and Nick share their opinions on the app.

Maximising Radio Ad Impact with Kira from River 94.9

In this episode of The Hop, Matt sits down with Kira from River 94.9 to explore the essentials of effective radio advertising. They dive into the importance of Post Times Reports and why you should be checking them, the critical role of selecting the right voice talent for your commercials, and whether business owners should voice their own ads. Kira also shares expert tips on creative execution and strategies to make your radio ads stand out and capture listeners' attention.

Copywriting: How to Get People to Read Your Content

In this episode of The Hop, Matt sits down with Martin to uncover the secrets to driving engagement with your blogs and EDMs (Electronic Direct Mail). They delve into effective strategies to get people to read your content, emphasising the critical role of headlines and subject lines in capturing interest and the potential and limitations of relying on AI for content creation.