The Hop - A Marketing Podcast

Maximising Radio Ad Impact with Kira from River 94.9

In this episode of The Hop, Matt sits down with Kira from River 94.9 to explore the essentials of effective radio advertising. They dive into the importance of Post Times Reports and why you should be checking them, the critical role of selecting the right voice talent for your commercials, and whether business owners should voice their own ads. Kira also shares expert tips on creative execution and strategies to make your radio ads stand out and capture listeners' attention.

Copywriting: How to Get People to Read Your Content

In this episode of The Hop, Matt sits down with Martin to uncover the secrets to driving engagement with your blogs and EDMs (Electronic Direct Mail). They delve into effective strategies to get people to read your content, emphasising the critical role of headlines and subject lines in capturing interest and the potential and limitations of relying on AI for content creation.

How Brands Get it Wrong on Social Media

In this insightful episode of The Hop, Matt sits down with Nick to explore the pitfalls and triumphs of brand presence on social media. They tackle the critical issues brands face and offer practical solutions to elevate your social media game.

Social Media Shoppers

In this episode of The Hop, Matt sits down with Sam from the Purple Bunny Marketing team to delve into the fascinating world of social media shoppers. Together, they explore the dynamic relationship between brand content and consumer behavior, offering valuable insights for marketers looking to boost their social media strategy.

Radio Survey Insights & The Power of Regional Radio

In this exciting episode of The Hop, Matt sits down with Kira from River 94.9 to dive deep into the latest radio survey results for the Ipswich market. Big congratulations are in order for River 949! But what do these survey results reveal about listener preferences and market trends? Kira breaks down the key insights and what they mean for businesses in the region.

Website Essentials with Jamin from Conetix

This week Matt is joined by Jamin from Conetix to explore website essentials: SSL Certificates, WebP Images, plugin/software updates and more!

Essential Stats for Social Media Success

Tune in to the latest episode of The Hop as we dive deep into the world of social media metrics! Join Matt and Nick as they explore the significance of likes and follows, uncover the true meaning of engagement, and discuss why it's crucial for your social media strategy. Plus, they'll share valuable insights on other key stats to monitor for optimal organic performance.

Optimising Your Social Media Advertising

Dive deep into the world of social media advertising on the latest episode of The Hop! Join Matt and Sam as they uncover the secrets to crafting successful social media campaigns, cutting through the noise, and making your ads stand out. Plus, learn expert tips on leveraging Facebook Lead Forms to boost conversions and drive results.