The Hop - A Marketing Podcast

The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketing landscape. We’ll help guide you with tips & tricks, the latest insights, and interviews with our staff and other experts in the field.
Episodes
Episodes



Tuesday May 28, 2024
Social Media Shoppers
Tuesday May 28, 2024
Tuesday May 28, 2024
In this episode of The Hop, Matt sits down with Sam from the Purple Bunny Marketing team to delve into the fascinating world of social media shoppers. Together, they explore the dynamic relationship between brand content and consumer behavior, offering valuable insights for marketers looking to boost their social media strategy.



Tuesday May 21, 2024
Radio Survey Insights & The Power of Regional Radio
Tuesday May 21, 2024
Tuesday May 21, 2024
In this exciting episode of The Hop, Matt sits down with Kira from River 94.9 to dive deep into the latest radio survey results for the Ipswich market. Big congratulations are in order for River 949! But what do these survey results reveal about listener preferences and market trends? Kira breaks down the key insights and what they mean for businesses in the region.



Tuesday May 14, 2024
Website Essentials with Jamin from Conetix
Tuesday May 14, 2024
Tuesday May 14, 2024
This week Matt is joined by Jamin from Conetix to explore website essentials: SSL Certificates, WebP Images, plugin/software updates and more!



Tuesday Apr 30, 2024
Essential Stats for Social Media Success
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
Tune in to the latest episode of The Hop as we dive deep into the world of social media metrics! Join Matt and Nick as they explore the significance of likes and follows, uncover the true meaning of engagement, and discuss why it's crucial for your social media strategy. Plus, they'll share valuable insights on other key stats to monitor for optimal organic performance.



Tuesday Apr 23, 2024
Optimising Your Social Media Advertising
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Dive deep into the world of social media advertising on the latest episode of The Hop! Join Matt and Sam as they uncover the secrets to crafting successful social media campaigns, cutting through the noise, and making your ads stand out. Plus, learn expert tips on leveraging Facebook Lead Forms to boost conversions and drive results.



Tuesday Apr 16, 2024
Unlocking the Power of Influencer Marketing
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
Tune in to the latest episode of The Hop with host Matt Taylor-Farrington as he sits down with micro influencer Karlee (@karlees_journey). Together, they delve into the world of influencer marketing, discussing why businesses should consider engaging with influencers. Don't miss out on valuable tips for businesses to maximise their partnerships with influencers!



Thursday Mar 21, 2024
Using Call to Action Advertising For Radio
Thursday Mar 21, 2024
Thursday Mar 21, 2024
Join Matthew from Purple Bunny Marketing on the latest episode of The Hop! This week he's joined by Kira from River 94.9 and they dive into using Call To Action Advertising for radio and how to use it effectively.



Friday Mar 15, 2024
Unlocking the Web: Navigating Websites and Hosting
Friday Mar 15, 2024
Friday Mar 15, 2024
Join Matthew on this week's episode of The Hop as he sits down with Jamin from Conetix to delve into the world of Websites and Hosting. Tune in as they explore fundamental questions like what hosting entails, the spectrum of web hosting costs, and the critical factors to consider when selecting a web hosting provider. Whether you're a novice or a seasoned pro, this insightful discussion promises to shed light on key aspects of managing your online presence.