The Hop - A Marketing Podcast

Unlocking the Power of Google Business Profiles

In this episode of The Hop, Matt sits down with Martin to delve into the essentials of Google Business Profiles. Discover why having a Google Business Profile is crucial for your business, the importance of collecting and responding to Google Reviews, and whether you should regularly post updates. Tune in for expert insights and tips to enhance your online presence and boost your business visibility.

Social Media Advertising: Budgets and Campaign Strategies

In this episode of The Hop, Matt and Sam dive into the world of social media advertising. They discuss budgeting, including when to adjust budgets and how events like the end of the financial year impact them. Explore the budget scheduling functionality and discover effective tactics for short-term campaigns. Whether you're a seasoned marketer or just getting started, this episode is packed with insights to help you optimise your social media ad strategies.

Social Media Evolution: Instagram and TikTok's Latest Updates

In this episode of The Hop, Matt sits down with Nick to explore the latest trends and updates in the world of social media. They discuss optimal content duration on Instagram and TikTok, including Instagram's 90-second limit and TikTok's testing of 60-minute videos. Nick also shares insights on Instagram's new features in development, which include the ability to preview stories for up to 7 days. Finally, what is going on with Threads? Matt and Nick share their opinions on the app.

Maximising Radio Ad Impact with Kira from River 94.9

In this episode of The Hop, Matt sits down with Kira from River 94.9 to explore the essentials of effective radio advertising. They dive into the importance of Post Times Reports and why you should be checking them, the critical role of selecting the right voice talent for your commercials, and whether business owners should voice their own ads. Kira also shares expert tips on creative execution and strategies to make your radio ads stand out and capture listeners' attention.

Copywriting: How to Get People to Read Your Content

In this episode of The Hop, Matt sits down with Martin to uncover the secrets to driving engagement with your blogs and EDMs (Electronic Direct Mail). They delve into effective strategies to get people to read your content, emphasising the critical role of headlines and subject lines in capturing interest and the potential and limitations of relying on AI for content creation.

How Brands Get it Wrong on Social Media

In this insightful episode of The Hop, Matt sits down with Nick to explore the pitfalls and triumphs of brand presence on social media. They tackle the critical issues brands face and offer practical solutions to elevate your social media game.

Social Media Shoppers

In this episode of The Hop, Matt sits down with Sam from the Purple Bunny Marketing team to delve into the fascinating world of social media shoppers. Together, they explore the dynamic relationship between brand content and consumer behavior, offering valuable insights for marketers looking to boost their social media strategy.

Radio Survey Insights & The Power of Regional Radio

In this exciting episode of The Hop, Matt sits down with Kira from River 94.9 to dive deep into the latest radio survey results for the Ipswich market. Big congratulations are in order for River 949! But what do these survey results reveal about listener preferences and market trends? Kira breaks down the key insights and what they mean for businesses in the region.