Unlocking High Open Rates: Email Marketing Strategies

In this episode of The Hop, Matt sits down with Martin from Purple Bunny Marketing to explore the secrets to achieving standout email open rates. They dive into crafting irresistible subject lines, the power of segmentation for small businesses, and the importance of timing your sends for maximum impact.

Martin also shares how advanced personalisation techniques (beyond just using a name) can transform your email campaigns, along with practical tools and strategies to track and improve performance over time. Whether you’re an email marketing newbie or a seasoned pro, this episode is packed with actionable tips to help your messages cut through the clutter.