Micro-Influencers & Small Business: A Fresh Look at Local Marketing in 2025

In this episode of The Hop, Matt chats with Kez from Things to Do in Ipswich about the evolving role of micro-influencers and how they can benefit small businesses. They discuss the importance of building long-term partnerships and the value of genuine content in marketing. Tune in to learn how to leverage local influencers to enhance your businesses' reach and engagement.