The Hop - A Marketing Podcast

Don’t Blame the Channel: Improving Your Social Media Content

Matt Taylor-Farrington is joined by Nick from Purple Bunny Marketing to explore the concept of “Don’t Blame the Channel” in social media marketing. They dive into common mistakes brands make when they attribute poor performance to the platform rather than their content. Nick shares practical advice on how businesses can identify if the content itself is the issue and avoid the temptation to jump to the latest trends just for relevance.

Maximising Your Radio Ads for Holiday Sales with Kira from River 94.9

This week Matt sits down with Kira from River 94.9 to discuss how businesses can supercharge their radio ads for the year’s biggest shopping events: Black Friday, Cyber Monday, and Christmas. Tune in as they explore effective strategies for making your radio ads stand out, from capturing the excitement of holiday sales to crafting messages that resonate amid the holiday noise. Kira shares expert insights on creating urgency, designing irresistible offers, and tailoring promotions to draw in customers during high-traffic sales periods. Get ready to learn actionable tips for boosting your holiday sales through the power of radio!

Harnessing User-Generated Content: Building Authenticity Through Your Community

Matt sits down with Sam from the Purple Bunny Marketing team to dive into the world of user generated content (UGC) and why it’s transforming modern marketing. Sam breaks down what UGC is and how it differs from traditional marketing content, making a compelling case for why businesses, especially small and medium-sized ones, should embrace it. He also addresses common misconceptions that may hold businesses back from exploring UGC and provides practical steps to start integrating it into your marketing strategy. If you’re ready to let your community tell your brand’s story, this episode is a must-listen!

The Facebook Contest Blueprint: John Dwyer’s Guide to Winning Customer Engagement

In this episode of The Hop, Matt Taylor-Farrington teams up with marketing expert John Dwyer from the Institute of Wow to unveil The Facebook Contest Blueprint — a proven strategy that can guarantee leads for your business. John explains why running a Facebook contest is one of the most effective tools to drive engagement and build brand loyalty. They discuss the the benefits and challenges that come with it. Plus, John shares insights from one of the most successful Facebook contests he’s seen. If you’re ready to turn social media engagement into business growth, this episode is a must-listen!

Maximising Brand Impact with Radio: Kira Colledge on Strategic Advertising

In this episode of The Hop, Matt Taylor-Farrington is joined by Kira Colledge from River 94.9 to explore how businesses can leverage radio in their branding and strategic advertising efforts. Kira dives into the 60/40 mix, explaining how to balance brand building and short-term activations through radio.
They also discuss the latest data from Deloitte, revealing that with shrinking attention spans, brands now need up to 19 interactions to capture a customer's consideration—up from the traditional 7. Kira shares actionable insights on how to navigate this shift and use radio to create impactful touchpoints.

Unlocking the Power of Incentives With John Dwyer

In this episode of The Hop, Matt Taylor-Farrington engages with marketing expert John Dwyer from The Institute of Wow to explore the transformative potential of incentive-based marketing. John breaks down what incentive-based marketing truly means and why it’s a game-changer for businesses looking to stand out in a crowded market. Matt and John discuss the types of incentives that have proven to be the most compelling, drawing on real-world examples, including one of John’s most successful campaigns. Tune in to learn how to wow your audience and boost your business!

Unstuck and Unstoppable: Loz Antonenko on Transforming Your Business Mindset

In this episode of The Hop, Matt Taylor-Farrington sits down with Loz Antonenko, the dynamic force behind Loz Life and the author of the groundbreaking book, Get The F*ck Unstuck. Loz shares her insights on why her book is a must-read for business owners looking to get unstuck from the daily grind and elevate their personal and professional lives.
Tune in to discover how to become unstuck and unstoppable in both your business and life!

The Power of Direct Response Marketing: Insights with John Dwyer from the Institute of Wow

In this episode of The Hop, Matt Taylor-Farrington sits down with John Dwyer from the Institute of Wow to dive into the world of direct-response marketing. Discover why this powerful marketing strategy should be in every business's toolkit, no matter the industry. John breaks down what direct-response marketing is, its key benefits over traditional methods, and the most effective channels for implementing it. If you’re looking to boost your marketing results and drive immediate action, this episode is a must-listen!