The Hop - A Marketing Podcast

Tuning In: Why Radio Still Delivers Big Results for Businesses

Radio advertising is more powerful than ever, if you know how to use it right! In this episode of The Hop, Matt Taylor-Farrington sits down with Kira from River 94.9 to discuss how businesses can make the most of radio’s unique strengths.
They explore how brands can tap into the trust between radio hosts and their loyal listeners, the latest trends in listener habits, and the best times to place ads for maximum impact.
Plus, Kira shares insights on keeping ads fresh, using digital channels to amplify radio campaigns, and why radio is far from “old school” in today’s marketing landscape.
Whether you’re new to radio advertising or looking to refine your approach, this episode is packed with actionable insights to help your business connect with the right audience.

Micro-Influencers & Small Business: A Fresh Look at Local Marketing in 2025

In this episode of The Hop, Matt chats with Kez from Things to Do in Ipswich about the evolving role of micro-influencers and how they can benefit small businesses. They discuss the importance of building long-term partnerships and the value of genuine content in marketing. Tune in to learn how to leverage local influencers to enhance your businesses' reach and engagement.

The Future of Website Hosting: What Businesses Need to Know in 2025

The future of website hosting is changing FAST. From cybersecurity threats to AI automation and eco-friendly hosting, what do businesses need to know in 2025? Tune in as we dive deep with Jamin Andrews from Conetix on The Hop Podcast.

Cybersecurity & Small Business: Protecting Your Marketing & Data in 2025

Welcome to Season 3 of The Hop! Cyber threats are evolving, and small businesses are prime targets. In this episode of The Hop, we sit down with Martin from BizGuard to break down how to protect your business from cyber attacks before it’s too late.

2024 Marketing Trends Wrapped: AI, Lead Automation, and Big Takeaways

As we close out 2024, the team at The Hop is reflecting on the trends, insights, and surprises that defined this year in marketing. From the evolution of AI and its role in supporting—not replacing—human creativity, to the rise of lead automation and unexpected podcast highlights, this wrap-up episode covers it all. Join Matt Taylor-Farrington, along with Martin, Nick, and Sam from Purple Bunny Marketing as they share their top takeaways, favourite moments, and predictions for what’s next in 2025.

Securing Your Website: Web Hosting Tips with Jamin from Conetix

Matt Taylor-Farrington chats with Jamin from Conetix about the critical topic of web hosting security. They delve into the most common threats businesses face, how to evaluate if your hosting provider is adequately protecting your data, and the key security features to look for when choosing a provider.
https://conetix.com.au/joomla-toolkit/

Unlocking High Open Rates: Email Marketing Strategies

In this episode of The Hop, Matt sits down with Martin from Purple Bunny Marketing to explore the secrets to achieving standout email open rates. They dive into crafting irresistible subject lines, the power of segmentation for small businesses, and the importance of timing your sends for maximum impact.
Martin also shares how advanced personalisation techniques (beyond just using a name) can transform your email campaigns, along with practical tools and strategies to track and improve performance over time. Whether you’re an email marketing newbie or a seasoned pro, this episode is packed with actionable tips to help your messages cut through the clutter.

Don’t Blame the Channel: Improving Your Social Media Content

Matt Taylor-Farrington is joined by Nick from Purple Bunny Marketing to explore the concept of “Don’t Blame the Channel” in social media marketing. They dive into common mistakes brands make when they attribute poor performance to the platform rather than their content. Nick shares practical advice on how businesses can identify if the content itself is the issue and avoid the temptation to jump to the latest trends just for relevance.