The Hop - A Marketing Podcast

Real Results: How Clear Goals Turned a Radio Campaign into Business Growth

Matthew Taylor-Farrington is joined once again by Kira from River 94.9 to break down a real world client success story. Kira discusses how one business used a focused, high frequency radio campaign to grow their client base and expand their team all within a tight three month timeline.
Kira explains why clarity around goals, audience, and outcomes is essential to any campaign’s success. You’ll hear how knowing your objectives, committing to consistency, and aligning messaging with business goals can turn radio advertising into a true growth engine.

AI in Action: How Businesses Are Using Artificial Intelligence

AI is everywhere but how can businesses actually use it in practical, meaningful ways? In this episode of The Hop Podcast, Matthew Taylor-Farrington speaks with Jamin Andrews from Conetix about the real-world applications of AI for small and medium-sized businesses. From using tools like ChatGPT and Microsoft Copilot to streamline emails and scheduling, to implementing AI-powered call handling that mimics human interaction, Jamin shares how businesses are saving time, improving efficiency, and even reducing costs through smart AI integration.

Protecting Your Business: Social Media Security Essentials

Social media is becoming an increasingly hot target for cybercriminals and businesses need to be ready. Matthew Taylor-Farrington sits down with Martin von Stein from BizGuard to unpack why hackers are targeting social media, the biggest vulnerabilities business owners overlook, and the critical steps to strengthen your defences.
Martin shares practical advice on must-have security measures like multi-factor authentication (MFA), setting correct admin access levels, using real password managers (not spreadsheets or browser-based storage), and what to do if your account is hacked.
If you rely on social media to build your brand or run your business, this episode is essential listening. Stay protected and stay ahead!

Winning Partnerships: Unlocking the Power of Sponsorship in Professional Sports

Sports sponsorship goes far beyond logos on jerseys, it’s about building real connections between brands, teams, and communities. In this episode of The Hop, Matt Taylor-Farrington sits down with Richard Hughes, CEO of the TAE Aerospace Ipswich Jets, to explore what makes sports sponsorship such a powerful marketing tool. Richard shares insights on how businesses can maximise their sponsorships beyond game-day exposure, integrate with teams to create meaningful engagement. They also discuss the key factors that separate a one-off deal from a long-term, mutually beneficial partnership. If you’re a business owner or marketer looking to make an impact through sports, this is an episode you won’t want to miss!

Tuning In: Why Radio Still Delivers Big Results for Businesses

Radio advertising is more powerful than ever, if you know how to use it right! In this episode of The Hop, Matt Taylor-Farrington sits down with Kira from River 94.9 to discuss how businesses can make the most of radio’s unique strengths.
They explore how brands can tap into the trust between radio hosts and their loyal listeners, the latest trends in listener habits, and the best times to place ads for maximum impact.
Plus, Kira shares insights on keeping ads fresh, using digital channels to amplify radio campaigns, and why radio is far from “old school” in today’s marketing landscape.
Whether you’re new to radio advertising or looking to refine your approach, this episode is packed with actionable insights to help your business connect with the right audience.

Micro-Influencers & Small Business: A Fresh Look at Local Marketing in 2025

In this episode of The Hop, Matt chats with Kez from Things to Do in Ipswich about the evolving role of micro-influencers and how they can benefit small businesses. They discuss the importance of building long-term partnerships and the value of genuine content in marketing. Tune in to learn how to leverage local influencers to enhance your businesses' reach and engagement.

The Future of Website Hosting: What Businesses Need to Know in 2025

The future of website hosting is changing FAST. From cybersecurity threats to AI automation and eco-friendly hosting, what do businesses need to know in 2025? Tune in as we dive deep with Jamin Andrews from Conetix on The Hop Podcast.

Cybersecurity & Small Business: Protecting Your Marketing & Data in 2025

Welcome to Season 3 of The Hop! Cyber threats are evolving, and small businesses are prime targets. In this episode of The Hop, we sit down with Martin from BizGuard to break down how to protect your business from cyber attacks before it’s too late.